The idea when founding ORGNZD by Sweden was to allow ourselves to depend on and capitalise on our many years of different experiences. We took a cross functional approach in our ambition to develop a concept of functional, flexible, and affordable storage and shelving systems. We added workstations with ergonomic height adjustable tables and relevant accessories. We were very clear on the fact that functionality, flexibility and design must go hand in hand with sustainability and affordability. There are plenty of high price premium brands and products on the market, as well as low price brands where quality and design often are questionable. We, however, aimed for the mid-price, volume-based segment. This is where we have identified a gap in the market.
This is our approach - Acknowledge and consider basic needs. Be aware of and cater for new ways of living and shopping. Respect people and respect the environment. And to top it off, understand the importance and benefits of adding beauty and aesthetics to the environment we work and live in. No excesses, just enough to make you feel good. Timeless and comfortable. Without ruining yourself. Affordable, value for money. Call it what you want. But all of the above matters and make a difference.
